How the Media Shapes Societal Perceptions of Women: An Analysis of Gender Representations

This thesis critically examines the impact of various forms of media communication—including television, film, advertising, print journalism, and digital platforms—on the perception, representation, and social positioning of women in contemporary society. By exploring both historical and current media trends, the study aims to reveal how media narratives shape public attitudes toward gender roles, body image, professional aspirations, and personal identity.