L’internazionalizzazione del processo di vendita di Pantani Group: il ruolo strategico della traduzione dei documenti aziendali

This dissertation is part of the Language Toolkit project, an initiative promoted by the Department of Interpretation and Translation of Forlì in collaboration with the Romagna Chamber of Commerce. The project supports the internationalization of small and medium-sized enterprises (SMEs) in Emilia-Romagna while offering students practical experience in the field of specialized translation. This thesis examines the translation project conducted during the 300-hour internship at Pantani Divisione Tubi S.r.l in Forlì, demonstrating how specialized translation can contribute to the sales process by facilitating communication with international clients. The internship provided insight into the company’s operations and resulted in the creation of a vademecum of documents translated from Italian into English for the sales department. The study focuses on the translation of key corporate documents, including the Code of Ethics and the General Terms and Conditions of Sale, analyzing their communicative function through Christiane Nord's model and discussing the role of CAT tools in ensuring consistency and terminological accuracy. The dissertation is structured into five chapters, covering (i) the internship context and the company’s sales process and approach, (ii) the relationship between internationalization, globalization, and localization, (iii) specialized translation and translation technologies, (iv) the textual features of the documents and (v) the translation strategies employed. Ultimately, this thesis highlights how accurate and methodologically grounded translation enhances business communication, builds trust between commercial partners, and facilitates international sales negotiations.