Beyond waste: navigating the complexities of disposal decisions

This study investigates the psychological and practical factors shaping consumer decisions to retain or discard products, focusing on shoes as a case study. While much research on consumer behavior examines individual drivers of disposal, this study integrates multiple influences into a comprehensive model, focusing on product attachment, perceived obsolescence, environmental concern, and frugality. Findings reveal that frugality plays a significant role in reducing premature disposal, as consumers motivated by long-term utility are less swayed by trends and more likely to retain products for their functional value. This behavior reflects a shift away from frequent product replacement, aligning with the recent decline in global footwear production. Additionally, the impact of environmental concern on both product attachment and perceived obsolescence emphasizes the complex interplay of psychological factors influencing consumer behaviors. From a practical perspective, as frugal consumers prioritize durability over novelty, brands can strengthen loyalty by adopting strategies that emphasize timeless designs and high-quality products. This approach not only aligns with the values of mindful consumers who appreciate longevity but also positions brands to balance profitability with sustainability.