Ghiani, Leonardo
(2023)
"Value creation in corporate innovation using Design Thinking to deliver Digital Transformation".
[Laurea magistrale], Università di Bologna, Corso di Studio in
Digital transformation management [LM-DM270] - Cesena, Documento ad accesso riservato.
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Abstract
This Master's Degree thesis delves into the synergy between Digital Transformation, innovation, and Design Thinking within corporate settings, with a central focus on the practical application of these concepts. The primary objective is to uncover the profound utility of Design Thinking in the context of Digital Transformation initiatives, facilitating value creation.
Rather than adopting a purely theoretical approach, this research offers a holistic examination that blends theoretical and practical dimensions. It emphasizes the significance of a meticulously chosen case study, providing insights into the real-world application of these concepts and how they collectively drive value creation within contemporary business environments. With a comprehensive exploration of Design Thinking as a methodology and an in-depth analysis of innovation typologies, this thesis establishes a foundational understanding that sets the stage for the practical application of these concepts in a case study. Ultimately, this thesis illuminates the symbiotic relationship between Digital Transformation, innovation, and Design Thinking, accentuating their collective role in value creation within corporate landscapes.
Abstract
This Master's Degree thesis delves into the synergy between Digital Transformation, innovation, and Design Thinking within corporate settings, with a central focus on the practical application of these concepts. The primary objective is to uncover the profound utility of Design Thinking in the context of Digital Transformation initiatives, facilitating value creation.
Rather than adopting a purely theoretical approach, this research offers a holistic examination that blends theoretical and practical dimensions. It emphasizes the significance of a meticulously chosen case study, providing insights into the real-world application of these concepts and how they collectively drive value creation within contemporary business environments. With a comprehensive exploration of Design Thinking as a methodology and an in-depth analysis of innovation typologies, this thesis establishes a foundational understanding that sets the stage for the practical application of these concepts in a case study. Ultimately, this thesis illuminates the symbiotic relationship between Digital Transformation, innovation, and Design Thinking, accentuating their collective role in value creation within corporate landscapes.
Tipologia del documento
Tesi di laurea
(Laurea magistrale)
Autore della tesi
Ghiani, Leonardo
Relatore della tesi
Scuola
Corso di studio
Ordinamento Cds
DM270
Parole chiave
Digital Transformation,Innovation,Design Thinking,Value creation,Corporate,Case study,Amadori,Open Innovation,Entrepreneurship,Intrapreneurship,Radical innovation,Incremental innovation,Project Management Tool
Data di discussione della Tesi
30 Ottobre 2023
URI
Altri metadati
Tipologia del documento
Tesi di laurea
(NON SPECIFICATO)
Autore della tesi
Ghiani, Leonardo
Relatore della tesi
Scuola
Corso di studio
Ordinamento Cds
DM270
Parole chiave
Digital Transformation,Innovation,Design Thinking,Value creation,Corporate,Case study,Amadori,Open Innovation,Entrepreneurship,Intrapreneurship,Radical innovation,Incremental innovation,Project Management Tool
Data di discussione della Tesi
30 Ottobre 2023
URI
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