Localizzazione e internazionalizzazione dei servizi di incrocio domanda/offerta di lavoro di Jopla S.r.l SB: tra traduzione umana e traduzione automatica

This thesis has been written as a result of the Language Toolkit project, organised by the Department of Interpreting and Translation of Forlì in collaboration with the Chamber of Commerce of Romagna. The aim of the project is to facilitate the internationalisation of small and medium enterprises in Romagna by making available to them the skills acquired by the students of the Faculty of Specialized Translation, who in turn are given the opportunity to approach an authentic professional context. Specifically, this thesis is the outcome of the 300-hour internship envisaged by the project, 75 of which were carried out at Jopla S.r.l. SB. The task assigned to the student was the translation into French of the Jopla For You web app and the Jopla PRO mobile app. This thesis consists of five chapters. The first chapter provides a general description of the Language Toolkit project and it focuses on the concept of translation into a non-native language. The second chapter outlines the theoretical context in which translation is set. Subsequently, the focus shifts to the topics of text, discourse, genre and textual typology, alongside a reflection on the applicability of these notions to web texts, and an analysis of the source text following Nord's model. The fourth chapter is dedicated to a description of the resources used in the preparation and translation phases. The fifth chapter describes the macro and micro strategies employed to carry out the translation. Furthermore, a comparative analysis between the human translation and the one provided by Google Translator is delivered. This analysis involves two methods: the first one follows the linguistic norms of the target language, while the second one relies on the error categorisation of the MQM model. Finally, the performance of Google Translate is investigated through the comparison of the results obtained from the MQM evaluation conducted in this thesis with the results obtained by Martellini (2021) in her analysis.