Smart Data Analysis on Lamborghini Connected Vehicles

The thesis is the result of work conducted during a period of six months at the Strategy department of Automobili Lamborghini S.p.A. in Sant'Agata Bolognese (BO) and concerns the study and analysis of Big Data relating to Lamborghini's connected cars. The Big Data is a project of Connected Car Project House, that is an inter-departmental team which works toward the definition of the Lamborghini corporate connectivity strategy and its implementation in the product portfolio. The Data of the connected cars is one of the hottest topics right now in the automotive industry; in fact, all the largest automotive companies are investi,ng a lot in this direction, in order to derive the greatest advantages both from a purely economic point of view, because from these data you can understand a lot the behaviors and habits of each driver, and from a technological point of view because it will increasingly promote the development of 5G that will be an important enabler for the future of connectivity. The main purpose of the work by Lamborghini prospective is to analyze the data of the connected cars, in particular a data-set referred to connected Huracans that had been already placed on the market, and, starting from that point, derive valuable Key Performance Indicators (KPIs) on which the company could partly base the decisions to be made in the near future. The key result that we have obtained at the end of this period was the creation of a Dashboard, in which is possible to visualize many parameters and indicators both related to driving habits and the use of the vehicle itself, which has brought great insights on the huge potential and value that is present behind the study of these data. The final Demo of the project has received great interest, not only from the whole strategy department but also from all the other business areas of Lamborghini, making mostly a great awareness that this will be the road to follow in the coming years.