B

Bednarz, Daniela (2025) The artification of branding: how art in campaigns affects consumer engagement and purchase intention. An experimental study on the mediating role of groundedness and the moderating effect of aesthetic sensitivity. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

C

Cerulo, Eugenio (2025) Optimizing the mergers and acquisitions process through artificial intelligence: from target screening to post-merger integration. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

D

De Santis, Roberta (2025) Luxury brands marketing strategies in the United Arab Emirates: a comparative analysis of Louis Vuitton and Dolce & Gabbana’s cultural adaptation approaches. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

I

Illari, Tommaso (2025) Bank mergers and acquisitions in Europe: a KPI analysis of value creation and performance, with insights from the MPS-Mediobanca case. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

Iubini, Simona (2025) Growth strategies of complementors: the case of the global video game industry. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

M

Mari, Linda (2025) Customer value management and satisfaction in the pharmaceutical industry: a comparison between the in-store and the digital pharmacies. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

N

Nava, Margherita (2025) Human vs. Generative AI in Fashion Design: consumer perceptions, brand management, and future implications for the industry. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

P

Priolo, Serena (2025) Emerging healthcare markets: study of Medtech in China and pharmaceuticals in India. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile

S

Sponticcia, Marco (2025) Pivoting as a necessary strategy in startup development: a literature perspective and the Econova-AI case. [Laurea magistrale], Università di Bologna, Corso di Studio in International management [LM-DM270], Documento full-text non disponibile