Rebranding feminism: An analysis of present-day feminism

Canossi, Giulia (2015) Rebranding feminism: An analysis of present-day feminism. [Laurea], Università di Bologna, Corso di Studio in Mediazione linguistica interculturale [L-DM270] - Forli', Documento ad accesso riservato.
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The purpose of this dissertation is to reflect on the meaning of feminism in order to decide whether the movement needs a rebranding. The first part will focus on the history of feminism to clarify its beliefs and goals. The following part will highlight how feminism gained a bad reputation over time and will show Elle’s attempt in November 2013 to launch a project to rebrand the movement. The last part will explain what present-day feminism consists of by listing some of the latest projects and the most important issues the movement has to tackle. My analysis will finally show that the F-movement needs a rebranding and, in order to be effective, men should join women’s fight for equality. “We should all be feminists”.

Tipologia del documento
Tesi di laurea (Laurea)
Autore della tesi
Canossi, Giulia
Relatore della tesi
Corso di studio
Ordinamento Cds
Parole chiave
Meaning of feminism, Rebranding feminism, Gender stereotypes, Feminist projects, Feminist men.
Data di discussione della Tesi
2 Ottobre 2015

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