Menafra, Valentina Francesca
(2021)
Advanced business models for beyond 5G and 6G network architectures.
[Laurea magistrale], Università di Bologna, Corso di Studio in
Telecommunications engineering [LM-DM270], Documento ad accesso riservato.
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Abstract
The aim of this interdisciplinary work, with roots in business economics and engineering, is to propose a new and innovative business model starting from a description of existing business models enabled by 5G and 6G. The new business model, called the sharing platform business model (SPBM), is based on the concept of sharing economy and multi-sided business model. The SPBM exploits the advantages of a platform, which facilitates the collaboration and cooperation among all the stakeholders in the 5G ecosystem. The ongoing fifth generation of mobile networks has disrupted, in a positive way, the future wireless communication networks; the most significant novelty compared to previous generations is the capability of 5G to serve the requirements of the vertical industries. 5G and the future 6G are able to transform industries and to provide services at gigabit/s speeds, low latency and to open new business opportunities. The mobile ecosystem has completely changed, previous generations were based on voice and data services and business models characterized by a bilateral relationship between operators and their customers, on the other hand, 5G offers the opportunity to collaborate with vertical industries to provide new services for enterprises. Given these premises, there is a clear need for a complete change in business modelling to overcome traditional models and to pave the way for innovative business models, which shall be able to face the business transformation of the mobile ecosystem. One of the main factors responsible for the change in business modelling is the uncertainty regarding the network investors: while in traditional business models the investors were mainly the MNOs, in the new mobile ecosystem this aspect is unclear. The question is: who should invest in the network infrastructure? Probably the solution could be the creation of public-private partnerships but building a business model based on this premise is completely a novel exercise.
Abstract
The aim of this interdisciplinary work, with roots in business economics and engineering, is to propose a new and innovative business model starting from a description of existing business models enabled by 5G and 6G. The new business model, called the sharing platform business model (SPBM), is based on the concept of sharing economy and multi-sided business model. The SPBM exploits the advantages of a platform, which facilitates the collaboration and cooperation among all the stakeholders in the 5G ecosystem. The ongoing fifth generation of mobile networks has disrupted, in a positive way, the future wireless communication networks; the most significant novelty compared to previous generations is the capability of 5G to serve the requirements of the vertical industries. 5G and the future 6G are able to transform industries and to provide services at gigabit/s speeds, low latency and to open new business opportunities. The mobile ecosystem has completely changed, previous generations were based on voice and data services and business models characterized by a bilateral relationship between operators and their customers, on the other hand, 5G offers the opportunity to collaborate with vertical industries to provide new services for enterprises. Given these premises, there is a clear need for a complete change in business modelling to overcome traditional models and to pave the way for innovative business models, which shall be able to face the business transformation of the mobile ecosystem. One of the main factors responsible for the change in business modelling is the uncertainty regarding the network investors: while in traditional business models the investors were mainly the MNOs, in the new mobile ecosystem this aspect is unclear. The question is: who should invest in the network infrastructure? Probably the solution could be the creation of public-private partnerships but building a business model based on this premise is completely a novel exercise.
Tipologia del documento
Tesi di laurea
(Laurea magistrale)
Autore della tesi
Menafra, Valentina Francesca
Relatore della tesi
Scuola
Corso di studio
Ordinamento Cds
DM270
Parole chiave
Business model 5G,Business model telecommunication systems,Vertical industries
Data di discussione della Tesi
20 Luglio 2021
URI
Altri metadati
Tipologia del documento
Tesi di laurea
(NON SPECIFICATO)
Autore della tesi
Menafra, Valentina Francesca
Relatore della tesi
Scuola
Corso di studio
Ordinamento Cds
DM270
Parole chiave
Business model 5G,Business model telecommunication systems,Vertical industries
Data di discussione della Tesi
20 Luglio 2021
URI
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