Memes inside and outside the Internet - how digital entertainment mirrors the human psyche

Pavani, Sara Natsuki (2017) Memes inside and outside the Internet - how digital entertainment mirrors the human psyche. [Laurea], Università di Bologna, Corso di Studio in Mediazione linguistica interculturale [L-DM270] - Forli'
Documenti full-text disponibili:
[img] Documento PDF (Thesis)
Disponibile con Licenza: Salvo eventuali più ampie autorizzazioni dell'autore, la tesi può essere liberamente consultata e può essere effettuato il salvataggio e la stampa di una copia per fini strettamente personali di studio, di ricerca e di insegnamento, con espresso divieto di qualunque utilizzo direttamente o indirettamente commerciale. Ogni altro diritto sul materiale è riservato

Download (634kB)

Abstract

The essay sets out to explain how the meme-sharing mechanism on the Internet is the reflection of human psyche. Starting from Richard Dawkins’ definition of meme, the analysis focuses on the search of what make Internet memes go viral, with the supporting theories of Richard Brodie about the effect of memes on human mind and Limor Shifman’s studies about memes in digital culture. Having described the elements of adaptability, accessibility, belonging, exclusivity, nonsense, irony, cuteness, contrast, surprise, political incorrectness, and stereotype, meme genres such as image macros, videos and photoshop-edited pictures are analyzed across the spectrum of such factors. The result is subsequently compared to the ones obtained by Shifman in 2014, in order to find common elements to outline a spreading pattern. The third and last section focus on the effects of memes on human brain, starting from Brodie’s “button pushing” theory, which refers to many mechanisms such as “repetition”, “cognitive dissonance”, and “creating value” that trigger humans’ most basic instincts. By comparing such theory with Shifman’s about memes providing freedom of expression, the suggested solution concentrate on raising awareness the real potential of memes among people and providing them the means to make memes work for a more conscious society.

Abstract
Tipologia del documento
Tesi di laurea (Laurea)
Autore della tesi
Pavani, Sara Natsuki
Relatore della tesi
Scuola
Corso di studio
Ordinamento Cds
DM270
Parole chiave
Meme,Virality,internet,Spreading,Evolution,Mind,Programming,Control,Awareness,Funny
Data di discussione della Tesi
3 Ottobre 2017
URI

Altri metadati

Statistica sui download

Gestione del documento: Visualizza il documento

^