Digital Readiness in the Financial Service Industry: A case study

This thesis has conducted an in-depth analysis of digital readiness in the financial services industry, with a primary focus on digital assets, while also discussing organizational preparedness. The aim of the research was to uncover the complexities and opportunities associated with the ongoing digital transformation in the sector, and the benefits of correctly implementing and using digital assets. The study began with an overview of the financial services landscape, highlighting the need for digital transformation and how to achieve it by utilizing the identified key success factors. Afterwards, the assessment of digital assets inventory revealed their diverse forms, which ranged from advanced technologies to data repositories. Also, strategies for optimizing their utilization highlighted the importance of aligning digital efforts with overall business objectives and goals. The thesis also discussed the human dimensions of digital readiness, ranging from leadership, organizational culture to workforce skills; all of which were identified as critical influencers in the success of digital transformation initiatives.