The italian translation of allusive jokes from three american sitcoms: A focus group analysis

The translation of allusions has presented an issue for translators, in a trend that has seen a shift in translation studies to a more culture-oriented perspective. “Allusion” is defined by doctor Ritva Leppihalme as a culture-bound element that is expected to convey a meaning that goes beyond the mere words used and can only be accurately translated through knowledge of both the source and target culture. Allusions in comedy, and more specifically, allusive jokes, can pose an additional challenge to translators, since failing to translate them in a satisfactory way, can lead to unfunny and puzzling results that completely miss the original comedic value of the allusion itself. For the purposes of this dissertation, an experiment, based on the one done by doctor Ritva Leppihalme, was conducted: a focus group consisting of eight people from different socio-demographic groups was asked to discuss three comedic scenes, translated in Italian, containing an allusive joke, from three different American sitcoms: Community, The Office, and Superstore. The purpose of this research was to find the best and most effective strategies, according to the average Italian viewer, to translate in Italian allusive jokes from the American culture and the English language. The participants were asked to state if they understood the translated joke, and if they did, to rate how funny they found it, and to discuss among themselves on possible reasons for their responses, and on possible alternative solutions. The results seem to indicate that the best course of action involves choices that stray from a literal translation of the words used, by changing items that need a deeper knowledge of the source culture to be understood and therefore cause hilarity, with items more familiar to the target culture. The worst possible solutions seem to be ones that focus on the literal translation of the words used without considering the cultural and situational context of the allusion.