A text mining approach to materiality assessment

Worldwide companies currently make a significant effort in performing the materiality analysis, whose aim is to explain corporate sustainability in an annual report. Materiality reflects what are the most important social, economic and environmental issues for a company and its stakeholders. Many studies and standards have been proposed to establish what are the main steps to follow to identify the specific topics to be included in a sustainability report. However, few existing quantitative and structured approaches help understanding how to deal with the identified topics and how to prioritise them to effectively show the most valuable ones. Moreover, the use of traditional approaches involves a long-lasting and complex procedure where a lot of people have to be reached and interviewed and several companies' reports have to be read to extrapolate the material topics to be discussed in the sustainability report. This dissertation aims to propose an automated mechanism to gather stakeholders and the company's opinions identifying relevant issues. To accomplish this purpose, text mining techniques are exploited to analyse textual documents written by either a stakeholder or the reporting company. It is then extracted a measure of how much a document deals with some defined topics. This kind of information is finally manipulated to prioritise topics based on how the author's opinion matters. The entire work is based upon a real case study in the domain of telecommunications.