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Barzotti, Gloria
(2019)
Developing Industry Marketing Plan – the case of Food and Beverage Industry in Datalogic.
[Laurea magistrale], Università di Bologna, Corso di Studio in Ingegneria gestionale [LM-DM270], Documento full-text non disponibile
Abstract
The objective of this work is to explain the process for developing an Industry Marketing Plan in a B2B company and to describe the analysis and the activities, personally made, to support the Industry Marketing Manager in all project stages of a Marketing Plan.
Abstract
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