Servitization strategy in the packaging industry: a preliminary analysis on the efficiency of the machines. The case of a leading company.

Servitization strategy is a business model innovation that manufacturing companies can adopt to remain competitive in the economic scenario. The new paradigm is let possible by an interplay of market - pull conditions and technology - push possibilities. Traditionally, manufacturers have been focusing on the development and realization of products and occasionally they provided additional services such as maintenance interventions or spare parts. With the Servitization strategy, manufacturers can propose their value in a new and innovative way leveraging the possibility to offer advanced services. The results lead to a better economic and environmental sustainability. Servitization is not a panacea for every business situation, detailed and complex analysis are required to assess if the move is appropriate to the given business context. My thesis takes place exactly in this context. A leading company in the packaging industry located nearby Bologna commissioned the study to assess the performance and reliability of the machines they produce and sell. Firstly it was developed a tool for the evaluation of the performance and the reliability of the machine, and secondly the tool was applied to the data gathered during my internship period at the company. The result obtained are encouraging and justify further analysis into the direction of the servitization strategy.